Mastercard «Priceless League»
Integration into the Kontinental Hockey League
Development of the branded digital platform
Engage hockey fans in the «Priceless League» project and keep their interest ignited during the whole 8-month-long game season.
«Priceless League» is the new hockey tradition of Mastercard & KHL. Fans received an opportunity to claim the title of the «Priceless Fan», come out onto the ice and share the trophy with players of their favourite teams!
- Digital platform
- Social CRM