KIA & 2017 Confederations Cup
Branded digital platform with activations
Project supporting KIA Confederations Cup sponsorship
Developing a competitive project with various activations to engage users in the promo campaign and building a website within the shortest time.
The key activation was a contest for young football players — «Young referee».
- Activations on the website
Users posted photos of their children who loved football in VK and FB and added tags:: #kiaOMBC #YoungReferee2017. The photos were uploaded to the project website. According to the contest results, the jury selected 11 children who went to the Confederations Cup games in order to ceremonially hand over the official footballs to the teams before the games.
- Media promotion