Launch support for a state brand «Roskachestvo»
Video, SMM and media placement
Goal
Media support of the launch of a new state brand «Roskachestvo».
Implementation
- Video
Developing a viral video to attract wide audience attention to the work of «Roskachestvo».
The video shed light on the major secrets of marketing in just 2 minutes! How do intricate marks such as «The Best Brand», «The Most Loved Brand», «Bio», «No GMO» and others appear on packages? How trustworthy is it and how can one find real quality?
- Media campaign
Placing the video and banners in social media and on relevant websites.
- SMM campaign
Developing a communication strategy for «Roskachestvo» communities in all social networking websites — VK, Facebook and OK.
Result
By optimizing placement conditions we managed to increase the actual results of the media campaign.