Citibank
Development and implementation of the SMM strategy

Supporting the communities of the bank in social media

Goal

Develop and implement an SMM strategy for Citibank social media in «VKontakte» and «Facebook»:

https://www.facebook.com/CitibankRussia  

https://vk.com/citibankrussia (launched in summer 2018)

End of 2018 – launch an Instagram account and a YouTube channel.


Implementation

We developed various types of community posts that fit different tasks and products of the client.

For example:

Click-throughs – carousel ads, snippet: goo.gl/4iJaST  

Brand recognition – video: goo.gl/LdC9pp
Involvement – RTM, emotional approach: https://goo.gl/6aW7ur

Fancy formats – animated panorama photos, 3D:

https://goo.gl/gFVbk5

https://goo.gl/yWSRo3

In autumn 2018 we set up Citibank shop sections, designing images and product descriptions:

VK: https://vk.com/market-164932571

FB: https://www.facebook.com/pg/CitibankRussia/shop



Result

Reach (on average) –  main KPI:

Facebook – 1 M unique users per month.

«VKontakte» – 1,5 M unique users per month.


Previous
All Projects
Next
~