Development and implementation of the SMM strategy
Supporting the communities of the bank in social media
Develop and implement an SMM strategy for Citibank social media in «VKontakte» and «Facebook»:
https://vk.com/citibankrussia (launched in summer 2018)
End of 2018 – launch an Instagram account and a YouTube channel.
We developed various types of community posts that fit different tasks and products of the client.
Click-throughs – carousel ads, snippet: goo.gl/4iJaST
Fancy formats – animated panorama photos, 3D:
In autumn 2018 we set up Citibank shop sections, designing images and product descriptions:
Reach (on average) – main KPI:
Facebook – 1 M unique users per month.
«VKontakte» – 1,5 M unique users per month.