Citibank
Development and implementation of the SMM strategy
Supporting the communities of the bank in social media
Goal
Develop and implement an SMM strategy for Citibank social media in «VKontakte» and «Facebook»:
https://www.facebook.com/CitibankRussia
https://vk.com/citibankrussia (launched in summer 2018)
End of 2018 – launch an Instagram account and a YouTube channel.
Implementation
We developed various types of community posts that fit different tasks and products of the client.
For example:
Click-throughs – carousel ads, snippet: goo.gl/4iJaST
Brand recognition – video: goo.gl/LdC9pp
Involvement – RTM, emotional approach: https://goo.gl/6aW7ur
Fancy formats – animated panorama photos, 3D:
In autumn 2018 we set up Citibank shop sections, designing images and product descriptions:
VK: https://vk.com/market-164932571
FB: https://www.facebook.com/pg/CitibankRussia/shop
Result
Reach (on average) – main KPI:
Facebook – 1 M unique users per month.
«VKontakte» – 1,5 M unique users per month.