Integrating BIGBON in the territory of gaming
Communication strategy 2019
Find a relevant communication platform to engage Gen Z audience (young people aged 16-24) in communication with the brand and motivate them to buy. Reinforce BIGBON’s positioning with the youth.
Also pilots for integration in the territory performed very well — user engagement in branded communities was increased by 30% when using game mechanics or mentioning games in posts.
I shoot», when two players play by the same computer.
The flight was focused on BIGBON Max. To present the brand on the territory
on a large scale, we used opinion leaders and SMM.
Twitch and YouTube.
a promotional BIGBON and register the promo code on the project website.
Every participant will receive a guaranteed loot box — WoT Blitz game currency
or bonus codes. Participants also have an opportunity to compete for the major prizes: a gaming laptop, smartphones and Steam keys.
vs 6 460 000 planned KPI.