Organizing the first official class in Russia
With leading bloggers and top media
Create a viral PR project with the news seeding in mass and social media under the conditions of Dark Market and with a moderate budget.
We offered famous bloggers and top Mass Media journalists to practice beer yoga, so that they could broadcast the information to their readers and subscribers.
We managed to recreate the brand’s atmosphere in the studio (and on film): summer occasion, beer, yoga, socialising, active leisure. Guests experienced the effect of “belonging” to the global event born at the world-famous Burning Man art festival.
— TV channels: Russia Today, Life News, Ria News, YUTV, Channel Five
— 15 print and digital magazines: The-Village.ru, Afisha Daily, Lenta.ru, Mhealth.ru and others.