Digital project for Jacobs
Using a neural network algorithm
Support Jacobs’ «Dream with your eyes open» territory in digital.
As soon as a person wrote his dream, smoke with imaging appeared on top of the mug: love was represented with a heart etc.
- Promo mechanics
50 mugs with dreams were given away daily!
- Neural network algorithm
The project involved users from various cities of Russia:
653 502 visitors of the website
72 182 mugs created
33 332 users shared their mugs in social media
Target audience hit – 58% of participants aged 18-34.