Dream Mugs
Digital project for Jacobs
Using a neural network algorithm
Goal
Support Jacobs’ «Dream with your eyes open» territory in digital.
Implementation
A project where anyone could create a mug with their cherished dream and win it! We used the neural network algorithm technology for the «dream generator» module.
- Website
On the promo website, users could write their dream on a mug using beautiful fonts or select a dream from the cloud (dreams were prepared in advance).
As soon as a person wrote his dream, smoke with imaging appeared on top of the mug: love was represented with a heart etc.
- Promo mechanics
It was mandatory to share the mug in social media and upload a photo of a Jacobs pack to the website.
50 mugs with dreams were given away daily!
- Neural network algorithm
For maximum variability, we created a dream generator.
It was very simple to use, but behind the scenes many dreams were being split up and mixed together, while staying well-defined and entertaining.
- Media
Creative and banner design.
Result
The project involved users from various cities of Russia:
653 502 visitors of the website
72 182 mugs created
33 332 users shared their mugs in social media
Target audience hit – 58% of participants aged 18-34.