TV commercials for Acipol
Series of videos for the annual campaign
telling about the product’s advantages
Goal
Develop video commercials that reflect all the major benefits of Acipol medicine.
Implementation
Creating a series of videos in verse that showed the brand mascot educating family members.
In each video we displayed the product's major advantages:
— We used the brand mascot — the flying cow;
— Told about the causes of dysbiosis;
— Told about the storage conditions of Acipol (in a refrigerator) and how the product is suitable for the whole family.
Result
The videos were included in the brand’s annual advertising campaign on TV.