Invitro #Icare (#язабочусь)
Promo offer for the Day of Older Persons
SMM and PR support
Goal
Support the Invitro promotional offer in mass and social media.
Implementation
Offer
Elderly persons (60+) were invited to visit Invitro healthcare centres all over Russia to have their cholesterol and glucose levels tested for the price of 1 rouble.
Promotion support
Free and paid placement of information in relevant communities in social websites with a total audience of 20 million+.
PR publications in mass media: in popular, medical and other periodicals.
Result
PR effect – mass media coverage: MK.ru, Medportal, Adindex etc.
1 million+ reach in social media.2 000+ people had tests during the offer.