Invitro #Icare (#язабочусь)
Promo offer for the Day of Older Persons

SMM and PR support

Goal

Support the Invitro promotional offer in mass and social media.

Implementation

Offer

Elderly persons (60+) were invited to visit Invitro healthcare centres all over Russia to have their cholesterol and glucose levels tested for the price of 1 rouble.

Promotion support

Free and paid placement of information in relevant communities in social websites with a total audience of 20 million+.

PR publications in mass media: in popular, medical and other periodicals.

Result

PR effect – mass media coverage: MK.ru, Medportal, Adindex etc.

1 million+ reach in social media.
2 000+ people had tests during the offer.

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