Tele2
Support the platform «Other Rules» in social media
Develop SMM strategy for the brand
Goal
Support the platform «Other Rules» in social media, develop a SMM strategy for the brand: on VK.com, Facebook, Instagram:
Implementation
We have created new communication guides for the federal and regional communities, updated the visual style of the brand and carried out other works. We’re developing activations for each launch of a new Tele2 product.
- Products
Every five weeks we provide social media support for the launches of new branded products.
- Bloggers
As part of increasing flight reach, we developed and implemented a product support scheme for video- and Instagram-bloggers.
- Aсtivation
There are various regular activations in the branded communities — from photo contests and member-get-member mechanics to interactive covers and multilevel bonus mechanics.
Result
130 000 000+ branded communication reach.
9 new products supported by unique activations and content in social media.
8 053 comments under the most commented post.
5 000+ social actions performed in an average activation with interactive.