Support the platform «Other Rules» in social media

Develop SMM strategy for the brand


Support the platform «Other Rules» in social media, develop a SMM strategy for the brand: on, Facebook, Instagram:


We have created new communication guides for the federal and regional communities, updated the visual style of the brand and carried out other works. We’re developing activations for each launch of a new Tele2 product.

  • Products
Every five weeks we provide social media support for the launches of new branded products.

  • Bloggers
As part of increasing flight reach, we developed and implemented a product support scheme for video- and Instagram-bloggers.

  • Aсtivation
There are various regular activations in the branded communities — from photo contests and member-get-member mechanics to interactive covers and multilevel bonus mechanics.


130 000 000+ branded communication reach.

9 new products supported by unique activations and content in social media.

8 053 comments under the most commented post.

5 000+ social actions performed in an average activation with interactive.

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