Island in the centre of Moscow
Make a communication breakthrough and achieve maximum reach under the legal constraints. Create a vivid summer atmosphere for Efes Pilsener, which will make it different from competitors.
A two-deck #OstrovEFES ship in Moscow city centre with a skimboarding sea-water pool, palm trees and a bungalow-bar, where top companies were busy in the coworking on weekdays, and guests danced on the sand and practiced beer yoga on weekends.
- PR events with partners
KPI PR OTS* overfulfillment by almost 2 times – 150 000 000 (target – 80 000 000).
*The number of unique PR-contacts with the audience.
138 publications – articles on The-Village, Afisha Daily, Timeout, Gazeta,The Questions, on ТV channels — «Yu» and «Music Box», and in other media.
48 celebrities visited the ship and made publications in their personal media.
5 700 000+ approximate number of contacts during the ship’s operation.
4000+ visitors of #OstrovEFES.
2200+ UGC-photos in social media.
6 460 000 reach in social media.