Development of a competitive digital platform promoting the LEGO Nexo Knights universe
Build knowledge about the new launch and engage children into the new LEGO NEXO Knights game universe.
- Web platform
1 145 000 games played on the digital platform in 18 countries.
32 213 users entered the Academy.
13 000 + hours spent on the website by Russian children.
LEGO NEXO KNIGHTS sets have reached the 3rd place by popularity in Russia among the other product lines of the brand!