Kinder Chocolate «Dream together»
Integrated competitive project

The grand prize — making a child’s dream come true

Goal

Develop the Big Idea for Kinder® Chocolate communication campaign in 2015, implement it and achieve the campaign’s wide reach on the web.

Implementation

Development of the integrated competitive project «Dream together» with the main prize — making a child’s dream come true.

  • Digital
A contest and a promo on the official Kinder® Chocolate website, where parents shared their children’s dreams and scored points for it.

  • Promo
Creation of a special Kinder Chocolate pack design and a promotional codes database for participation in the contest.
  • Bloggers
Engaging celebrities as expert-mothers for the jury: the host — Irena Ponaroshku; artists; writers and others.


  •  Video
Filming four videos for different stages of the project.

Announcement with Irena Ponaroshku, in which she fulfills her son’s dream: https://vimeo.com/161488902

Promo tag for TV:
https://youtu.be/O6iJpVmBfx0


Inforgaphic video with the most popular childhood dreams:
https://youtu.be/5NeZGk-glGk

The final video — the fulfillment of the project winner’s dream:
https://youtu.be/F8b0FeDu9Sg

Result

We learned about the dreams of more than 6000 children from various corners of Russia.
25 000+ unique sign-ups on the project’s website.
233 finalists.
36 602 activated promo codes.

Previous
All Projects
Next

This site uses cookies to improve performance. By continuing to use this site, you agree to this. Learn more