Mastercard Priceless Cities
Personalized advertising campaign
Using modern technologies and classical art
Increase the conversion of promo messages about the Mastercard Priceless Cities benefit program through personalisation and bulld the dialogue with the audience of VKontakte.
Tell users about the Mastercard Priceless Cities benefit program with the aid of opera and technology. Having used «VKontakte» extensive targeting capabilities we developed personal music messages.
Users of the social network were invited to come to Saint Petersburg during the white nights season and visit the Mariinsky Theatre.